GAMIS Publishes Book Market Overview A new study published by the Graphic Arts Marketing Information Service (GAMIS), a special interest group of the PIA/GATF, provides an in-depth look at direct mail. Kubas Consultants, Toronto, Canada provided the research for the study. The Future of Direct Mail provides market size estimates, industry trends and demand forecasts through 2010, as well as insights about advertisers’ attitudes and usage of direct mail. According to Kubas, direct mail...